Global celebrities from David Gandy to Ashley Roberts and Kate Thornton have donned Meitu's faux Mo through their MakeupPlus app in support of the Movember Foundation.

Global celebrities from David Gandy to Ashley Roberts and Kate Thornton have donned Meitu's faux Mo through their MakeupPlus app this month in support of the Movember Foundation. Every time the app is installed, and each time the filter is used, a donation is made by Meitu to help stop men dying too young.

Laura Mair, Director of Partnerships says “This partnership is a fun way to spread awareness of a very serious issue – that men are dying too young, and something needs to be done about it.  We hope that through showing people how they’ll look with a Mo they will be encouraged to spread the word and support the movement for men’s health, either by growing a real Mo, encouraging someone else in their life to do so or simply by donating to this important cause.”
 
Frank Fu, Global Managing Director at Meitu says “Movember has become a highly-recognized movement that we are proud to be a part of,” adding, “Men’s health is global issue, men die on average 6 years younger than women for largely preventable reasons and we’re so proud to not only donate to this cause, but to also give men and women a platform to further share their support of Movember.”
 
MakeupPlus’ facial recognition maps each user’s unique facial features; allowing people to experiment and try on makeup looks instantly. Users can test looks and techniques they wouldn’t otherwise have the products, tools or time to try, and then bring the new looks they love to life with in-app tutorials, product recommendations and tips from popular YouTube makeup artists.
 
So whether Mo Bro or Mo Sista - you can download MakeupPlus and watch your faux Mo flow at the Apple App Store and on Google Play.