Pringles joins as our newest partner

The partnership signifies the first time Pringles will have supported a charitable cause in the UK. Commencing with an in-store activation in Tesco, the campaign is positioned around the message ‘Pop, Share, Chat’ and focuses on the way that every can of Pringles can help to start a conversation.
 
The launch activation will be rolled out to over 800 Tesco stores UK-wide in September and will be supported by a campaign across Pringles’ social media platforms.
 
With the Pringles brand ethos centering around socialising, sharing and coming together – whether virtually or physically – and Movember’s work to drive more open conversations around mental health, the brand and charity have partnered over the shared goal of getting people talking. The ‘Pop, Share, Chat’ creative encompasses the fun of the Pringles brand, whilst encouraging open and honest conversations on mental health.

Rebecca Worthington, Pringles UK Activation Brand Lead, said: ‘’Movember is an incredible cause and the work it does to support men all over the world is second to none. We’re very excited that they are Pringles’ first charity partner and we’re looking forward to playing our part in driving important conversations around people’s mental health.’’
 
Anne-Cecile Berthier, Country Director ‑ UK and Europe at Movember, said: “Movember is delighted to have partnered with Pringles for the first time. Pringles are working with Movember to encourage conversations and get people talking about their mental health. We are excited that Pringles and their moustachioed mascot are helping us to spread this important message.”
 
Keep an eye out for some more exciting activations from Pringles over the coming months.