Freeletics x Movember: Showing that Real Strength is #MoreThanMuscle 

Freeletics, the leading AI-powered fitness, and lifestyle coaching provider, today announced an official partnership with Movember. The campaign will highlight the strong relationship between physical exercise and positive mental health and the equal importance of looking after both. A proud internal supporter of the non-profit since 2018, Freeletics now opens up this movement externally to its global community of 54 million to encourage living an active lifestyle and having honest conversations with loved ones about mental health.

Under the campaign concept, ‘More than Muscle,’ members from both communities will be invited to grow mustaches and participate in a global 30-day burpee challenge within the Freeletics app. For every Burpee completed, Freeletics will donate 15 cents/ 13 cents (up to 15,000 € /13,000 £) to Movember to help fund life-saving men’s health projects.

Freeletics Ambassadors will share their “more than muscle” story on social media and, with their vulnerability, show that this “weakness” is actually a strength in a new form. Movember Mo Bros and Mo Sisters committed to moving for the cause will receive a 30-day free trial of the Freeletics app when they come through a co-branded landing page.

“Men are facing a health crisis, yet it’s rarely talked about,” Ellie Hughes, Head of Marketing at Freeletics, explains. “As leaders in our field, we see it as our responsibility to break stigmas and raise awareness for men’s physical and mental health. We are proud to join forces with Movember to redefine what ‘strength’ means and help create a happier, healthier, more equitable future for all."