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Ruairidh M Gough

1 year Mo Bro

£165

Target: £500

raised £165 since 2026

My motivation

You might recognise my beard from my Instagram documentaries on Dark Age Scotland, but when I’m not writing, researching, or making shields, I work for a charity supporting families experiencing child poverty. Mental health is something everyone has, and just like physical health, we are all one trip, fall, or crash away from a crisis. This is something that impacts people living in child poverty disproportionately, and for men and boys, mental health issues can be devastating in a world where it’s still not okay for men to not be okay. There are fantastic organisations out there, like Andy’s Man Club or Men Matter Scotland, but more research still needs to be done into understanding how poor mental health affects men and, more importantly, what can be done about it. So, as of November 1st, I will be going bare faced into the world for the first time since I was 18 years old, and then, for the rest of the month, I will be growing my very own mo, in hopes of raising awareness and starting conversations about men’s mental health, as I brave the shave and let my guard down.
So follow along to see how my moustache progresses, and if you can, please consider donating to a great cause - but more importantly, ask the men and boys in your life how they’re doing…

Ruairidh M Gough

1 year Mo Bro

Ruairidh M Gough

1 year Mo Bro

£165

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Ruairidh M Gough 1 year Mo Bro

Ruairidh M Gough 1 year Mo Bro

£165

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Proudly grown by our Strategic Partners

Our official partners

Promotional Partners

Ruairidh M Gough

1 year Mo Bro

Ruairidh M Gough

1 year Mo Bro