'Heck', the family owned British sausage business, has become 'Check' for the month to support the Movember Foundation, and to inspire men to take a proactive approach to their own health.

HECK, the family owned British sausage business, has become 'CHECK' for the month to support the Movember Foundation, and to inspire men to take a proactive approach to their own health.

Packs of the popular limited edition Chicken Italia sausages will be on sale in ASDA, Morrisons, Sainsburys, the Co-op, Budgens, Booths, Tesco and Waitrose stores, and on HECK's own site here, throughout Movember. The company aims to raise £25,000 to help address the current crisis in men's health. 

The company's drive comes from a recent personal experience: Jamie Keeble, co-founder and eldest son of the family behind HECK found a lump on one of his testicles at the beginning of this year which was quickly diagnosed as cancerous.

“It was only a small lump, about the size of a 5p coin, but I knew it was wrong and went to see my GP straightaway,” says Jamie. 

“I’m lucky, I caught my cancer early. But conversations with friends and with nurses and doctors have told me that many guys my age simply aren’t aware of either the fact that testicular cancer is more common in younger than older guys, or that they need to check themselves regularly.”

HECK CEO, and Jamie’s dad, Andrew Keeble says, “Testicular cancer is the most common cancer in younger men. Unfortunately too many men feel something unusual but don’t tell anyone, so we’ve got to make it easier for them to say when they feel something isn’t quite right.  Hopefully our packs of CHECK sausages will start some conversations which will raise awareness, and funds and maybe even save some lives.”

Director of Partnerships at Movember UK & Europe Laura Mair says, “We’re excited about HECK’s rebrand to CHECK for Movember which will hopefully drive conversations about men’s health in supermarkets nationwide throughout the month. Our goal is to stop men dying too young, and in order to achieve this we need more men aware of the risks that they face and to take action when there’s an issue. HECK has created a really fun way to share this important message, and we encourage all their fans to sign-up to Movember.com and get involved.”

Globally, on average, men are dying 6 years younger than women - for largely preventable reasons. Thanks to the efforts of partners like HECK, and individual Mo Bros and Sistas throughout the UK and internationally, we are challenging this status quo.

Want a tasty way to help? Next time you're doing a weekly shop, don't forget to CHECK.