Each year, local communities embrace the moustache and get on board with Movember. Cities, counties and boroughs around the UK, the young, the old and everyone in between, can be seen doing their bit for men’s health. The levels and type of support vary from one community to another but the combined efforts play a vital role in helping achieve our vision of having an everlasting impact on the face of men’s health.
So whether it’s your sports club, your restaurant or bar, your school or just a bunch of your mates, register your team and start recruiting team members to join you on your hairy adventure. There are many ways you can get involved, from throwing a launch event at your club, letting the media know about your Mo’s and spreading the word through social media and your community network, to holding a Mo Party to celebrate your efforts. Every moustache counts, so if you want to know more and get behind the Mo, call 0207 952 2060 or email firstname.lastname@example.org
and speak to one of the Mo team.
The Royal Air Force flew the Movember flag in marvellous fashion during the 2011 campaign. £51,242 was generated by 60 teams of those magnificent men and women in their flying machines and in tandem with their licensed partner Shepherd Neame, they proved a powerful fundraising force.
Participation included much harking back to the Spitfire flight era and the formation of two huge overlapping networks across the RAF and their original tipple - Spitfire beer. The British RAF will form part of a global challenge with other participating countries during 2012 and Shepherd Neame will continue to support the Mo Bros and Mo Sistas in RAF squadrons up and down the UK.
Norfolk lifeguard Christopher Wall and his merry band of 52 local Mo Bros really went the extra mile last Movember with all manner of bells attached. They brought together the Movember community of Norwich, organising a string of well attended local events and also impressed with some incredible pictures used to promote Movember in Norfolk and beyond.
Norwich’s Mo legacy includes star Canaries striker Grant Holt scoring a hat trick against arch rivals Ipswich Town two seasons ago and the area also boasts a host of supportive corporates, including Aviva Insurance and Lotus cars. The Lanes area of the city also included a number of engaged businesses, including barbers, hospitality and fashion outlets. A three-fold increase in registrations last year make Norwich one to watch in 2012.
In addition to Betfair growing as a community with 22 teams under the umbrella network, the impact of the sponsored race, branding and Movember presence at Haydock’s flagship racing day of the year can’t be underestimated. Jockey Sam Whaley Cohen grew a Mo for this high profile televised event, contributing to an existing Mo culture in the racing community.
Betfair undertook a range of internal promotions, including betting experts endorsing Movember while they also hosted a shave-down event at the start of the month at their Hammersmith offices.
BEDFORD BLUES RUGBY CLUB
Bedford Rugby Club has supported Movember for a number of years, with player Sacha Harding being the face of the Movember campaign in 2011. The Club expanded their support of the 2011 campaign into the wider Bedford community, inviting club supporters and locals to register teams and lead on a united front.
Mo Bros and Mo Sistas were brought together at the Bedford Blues ‘Gentleman’s Day’, which consisted of charity lunch attended by over 200 Mo Bros and Mo Sistas, and mini Mo Bro rugby tournament. The day was finished off with a gala party, Mo auction and raffle where players, fans and club associates dressed as country gentlemen were awarded for outstanding Mo support.
The Bedford Blues Rugby team raised over £12,000 for Movember in 2011, setting an impressive precedent for the rugby community.
Each year, across the land, restaurants, bars and cafes get behind the moustache and rollout some fun and creative ways to spread the Movember word. By their very nature, these venues lend themselves to raising awareness and funds by engaging with their staff, customers and wider community. Movember-inspired menus, trivia nights and end of month 'Mo Parties' are just a few ways the hospitality industry supports the cause. But most of all, the staff growing Mo's, talking and interacting with customers during the month and having fun at work is what Movember is all about.
Fuller’s, the Chiswick-based brewery, have a proud history dating back over 300 years. Movember’s celebration of the moustache was a perfect fit for a campaign that recruited 419 team members and raised £41,592. Their various fund raising initiatives included Movember themed pub quiz nights, Mo shave-down events, £1 going to Movember for every dish sold across 100’s of pubs and special offers for Mo Bros throughout the month. To celebrate the end of Movember a finale party was held at the George IV in Chiswick to which all participants were invited. The centrepiece was a spectacular catwalk parade in front of a judging panel.
HARVEY NICHOLS - OXO TOWER
OXO Tower Restaurant & Brasserie rolled out the Mo across the entire iconic venue with 19 chefs, waiters & bar staff growing and engaging with a huge customer base throughout the month. The staff got creative with a Movember ‘Mo-jito’ and Movember chocolate pudding on the menu with money donated back to Movember on each one sold. Restaurant staff raised the challenge with the ‘MOXO’ dice competition - customers were offered a chance to roll the dice for a donation to Movember; if the word ‘MOXO’ came up then each guest on the table would win a free Mojito cocktail. OXO also proudly hosted the 3rd Movember Long Lunch Friday with all 180 seats sold out to Mo Bros & Mo Sistas with a specially created Movember inspired menu and money donated back on each meal. The day was a huge success with added value from partner activity such as the Movember barbers, Slane Castle Irish Whiskey and Links of London. Each attendee received a copy of the Movember ‘Cook from the Land’ cookbook as a souvenir.
|During Movember, in cities across the UK, local barbershops get behind Movember and the moustache and become hubs of activity where Mo Bros can hang out, get some expert styling and grooming advice and share their Movember journey with the wider community.
By offering Mo Bros free moustaches trims and styling during the month, our barbers saw an increase in footfall and an opportunity to garner new clientele to their business. Movember barbershops also lend themselves to perfect photo opportunities with press to showcase local Mo Bro heroes and as such have featured in many national press platforms.
In some cities, barbers went the extra mile and provided mobile grooming sessions where they visited businesses to shave down Mo Bros and keep them looking their sharpest. Some of the companies visited included Google, Scottish Gas, Deloitte, Barclays and Stoke City FC amongst others.