Gravity revives Ciroën Saxo VTS to drive men’s health awareness this Movember

In a high-octane show of support for men’s health, UK-based automotive and events brand Gravity has embarked on an ambitious project to rebuild and modify a classic Citroën Saxo VTS. The initiative, launched in support of Movember, aims to draw attention to issues such as prostate cancer, testicular cancer and mental health, while engaging the car enthusiast community in an innovative and meaningful way.

Meet the Saxo VTS: A vehicle to highlight men’s health

The Saxo VTS, often remembered as a 1990s hot hatch icon, is being carefully restored and upgraded by Gravity’s in-house team of specialists. But this is not simply a nostalgic restoration project; the build will blend heritage with modern performance and styling cues, making the car both a tribute to its era and a symbol of fresh purpose.

Gravity’s CEO Jordan Clarke explained that the choice of the Saxo was deliberate. “The Saxo VTS has a cult following and remains hugely popular among car enthusiasts who came of age in the late ‘90s and early 2000s,” he said. “We wanted to take a car that means something to people, bring it back to life and use it as a vehicle - literally and figuratively - to highlight men’s health. It’s a way of connecting passion for cars with a cause that matters.”

The project, now underway, will see the VTS stripped down, rebuilt and fitted with a host of performance upgrades. The exterior, meanwhile, is set to receive a custom paint scheme inspired by Movember’s branding, with subtle moustache motifs worked into the detailing. Inside, the cabin will be reimagined with supportive sports seats, updated materials, and nods to the campaign’s message.

Connecting passion for cars with a cause that matters

Beyond the technical work, Gravity is keen to emphasise the project’s purpose. The company has pledged to use the Saxo as a rolling ambassador throughout November, appearing at meets, track days and charity events. The car will also be showcased across Gravity’s online channels, where fans can follow the rebuild step by step. Crucially, Gravity is encouraging donations to Movember throughout the campaign, with funds directed towards life-saving research and support networks.

By tapping into car culture - a community often dominated by young and middle-aged men - Gravity hopes to spark conversations about subjects that can otherwise be difficult to raise. “We know men are less likely to talk about their health, whether physical or mental,” Gravity’s Jordan added. “But if a car like the Saxo VTS can get people talking, even joking about moustaches and modifications, that can be the start of a bigger and more important conversation.”

“The Saxo was discontinued when Movember began, but both still hold relevance today,” Jordan explained. “For us, this is about more than just building a car. It’s about building awareness, encouraging men to open up and showing that even something as simple as a hot hatch can carry a serious message.”

Watch this space to follow the rebuild and donate to Gravity’s Movember campaign.