Where the money goes
2011 Global Campaign
While we continue to receive donations for several months following the campaign, to date Movember has raised £74.8 million globally during the 2011 campaign, an increase of £26.3 million over the prior year. The funds were raised by over 854,000 Mo Bros and Mo Sistas located in Australia, New Zealand, the US, Canada, the UK South Africa, Ireland, Finland, the Netherlands, Spain, Denmark, Norway, Belgium and the Czech Republic. In each country Movember partners with high quality men’s health charities that share Movember’s vision of having an everlasting impact on the face of men’s health. To best reflect the complete financial picture from each campaign, Movember’s financial year runs from May 1 to April 30. At the end of each financial year Movember engages independent accountants to audit our financials, ensuring financial accountability and accuracy. The information and data below will be updated in August, once the audit is complete.
2010 Global Campaign
Movember raised £48.5 million globally during the 2010 campaign, an increase of £20.9 million over the prior year. The funds were raised by 447,808 Mo Bros and Mo Sistas located in Australia, New Zealand, the US, Canada, the UK and Ireland. In each country Movember partners with high quality men’s health charities that share Movember’s vision of having an everlasting impact on the face of men’s health.
Movember’s cost focus and economies of scale, have resulted in a global fundraising and administration cost to funds raised ratio of 8% which is low by international standards - best practice is in the range of 15% - 25%.
Movember’s global financials are audited each year by PriceWaterhouseCoopers.

2010 United Kingdom Campaign
The UK campaign raised £10.3 million in 2010. The funds raised went directly to The Prostate Cancer Charity (TPCC) who funded the campaign costs and managed the monetary investment in to prostate cancer programs. The chart below shows how these funds are applied:


89% Allocated to Programs
Of the funds raised, 85% has been committed to prostate cancer research and survivor support programs run by the TPCC, and 4% funded Movember’s awareness and education program. TPCC and Movember together ensure that funded programs are world-class and align with our strategic goals.
All funds donated to our men's health partners are restricted and are only to be used for programs. Movember funds are not permitted to be used for fundraising or administration costs not related to programs.
11% Administration and Fundraising Cost Ratio
A number of fundraising and administrative tasks are necessary to run an organization and campaign the size of Movember. We are proud of our administration and fundraising ratio, which in the UK was 11% of funds raised. This is below international standards – best practice is in the range of 15% - 25%.
Costs that are grouped under admin and fundraising include the following:
Marketing materials
Credit card processing fees
Systems development and technology to process donations securely
Bank fees
Audit, accounting and regulatory compliance costs
Legal costs
Insurance
Salaries for the admin support staff
Telecommunications and computer equipment
Travel
Office rent and general office maintenance costs