2012 GLOBAL SUMMARY
While we continue to recieve donations for several months following the campaign, to date Movember raised GBP 88.2 million* globally during the 2012 campaign, an increase of GBP 8.9 million over the previous year. The funds were raised by 1.1 million Mo Bros and Mo Sistas located in the UK, the US, Canada, Australia, New Zealand, Ireland, South Africa, Netherlands, Norway, Denmark, Finland, Belgium, Czech Republic, Spain, Austria, France, Germany, Sweden, Switzerland, Hong Kong and Singapore. In each country Movember partners with high quality men’s health charities that share Movember’s vision of having an everlasting impact on the face of men’s health.
At the end of Movember's financial year (May 1 to April 30), independent accountants PricewaterhouseCoopers audit our financials. The information below will be updated once this audit is complete.
Movember’s cost focus and economies of scale have resulted in a global fundraising and administration cost to funds raised ratio of 8% which is low by international fundraising standards - best practice is in the range of 15% - 25%. Exceeding best practice by such a significant amount reflects our goal of reaching the highest possible campaign outcome while carefully monitoring costs.
*The total funds raised are an interim figure. The final figure will be published at Movember.com once our independent audit is completed in September.
2011 UK SUMMARY
The UK campaign raised £22 million in 2011. Movember UK financials were audited this year by Sayer Vincent. The chart below shows how these funds are applied:
88.0% Allocated to Programmes
Of the funds raised in the UK, 88.0% have been committed to programmes supporting prostate and testicular cancer initiatives. 75.4% was donated to Movember UK’s men’s health partners, Prostate Cancer UK
and the Institute of Cancer Research
. 12.6% has been committed to programmes run by the Movember Foundation.
The Movember Foundation programmes include:
Prostate Cancer UK, the Institute of Cancer Research and Movember work together to ensure that funded programmes are world-class and align with Movember’s strategic goals
All funds donated to our men's health partners are restricted and are only to be used for these programmes. Movember funds are not permitted to be used for fundraising or administration costs not related to programme delivery.
7.6% Administration and Fundraising Cost Ratio
A number of fundraising and administrative tasks are necessary to run an organisation and campaign the size of Movember each year. Movember is proud of its administration and fundraising cost ratio, which in the UK was 7.6% of funds raised. This is well below international standards, with best practice in the range of 15% - 25%. Exceeding best practice by such a significant amount reflects our goal of reaching the highest possible campaign outcome whilst carefully monitoring costs.
Costs that are grouped under administration and fundraising include the following:
- Credit card processing fees
- Systems development and technology to process donations securely
- Bank fees
- Audit, accounting and regulatory compliance costs
- Legal costs
- Salaries for the admin support staff
- Telecommunications and computer equipment
- Office rent and general office maintenance costs
- Foreign Exchange costs
Retained funds are used to cover future campaigns, and to ensure that Movember holds a fiscally responsible level of assets for the long-term continuity of the organisation.
The Global Annual Report provides an overview of Movember's activity during each 12 month period, with Movember's financial year running May 1 - April 30.
NB: In 2009 we elected to produce individual country reports and from 2010 incorporated these reports into one Global Annual Report.