During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces in the UK and around the world. The aim of which is to raise vital funds and awareness for men’s health, specifically prostate cancer and testicular cancer.
Once registered at movember.com each Mo Bro must begin the 1st of Movember with a clean shaven face. For the entire month each Mo Bro must grow and groom a moustache. There is to be no joining of the mo to the sideburns (that’s considered a beard), there’s to be no joining of the handlebars to the chin (that’s considered a goatee) and each Mo Bro must conduct himself like a true gentleman.
A Mo Sista is essentially a woman who loves a Mo. An individual that is dedicated to supporting the Mo Bros in her life through their moustache growing journey; whether it be a friend, colleague, family member or partner. These inspirational women are committed to raising awareness of men's health issues and much needed funds for men's health along the way.
Mo Bros effectively become walking, talking billboards for the 30 days of November and through their actions and words raise awareness by prompting private and public conversation around the often ignored issue of men’s health.
At the end of the month, Mo Bros and Mo Sistas celebrate their Movember journey throwing their own Movember parties
or attending one of the Gala Partés
held around the world to stand tall and celebrate the moustache.
The Movember Effect: Awareness & Education, Survivorship, Research
The funds raised in the UK are directed to programmes run directly by Movember and our men’s health partners, Prostate Cancer UK and the Institute of Cancer Research. We work with these partners to ensure that Movember funds are supporting a broad range of innovative, world-class programmes in line with our strategic goals in the areas of awareness and education, survivorship and research.
Movember - a global movement
Since its humble beginnings in Melbourne, Australia Movember has grown to become a truly global movement inspiring more than 1.9 Million Mo Bros and Mo Sistas to participate across 21 countries worldwide. We currently have formal campaigns in: the UK, the US, Canada, Australia, New Zealand, South Africa, Ireland, Finland, the Netherlands, Spain, Denmark, Norway, Belgium, the Czech Republic, Austria, France, Germany, Sweden, Switzerland, Hong Kong and Singapore. In addition, Movember is aware of Mo Bros and Mo Sistas supporting the campaign and men’s health causes across the globe, from Russia to Dubai, Hong Kong to Antarctica, Rio de Janeiro to Mumbai, and everywhere in between.
No matter the country or city, Movember will continue to work to change established habits and attitudes men have about their health, to educate men about the health risks they face, and to act on that knowledge, thereby increasing the chances of early detection, diagnosis and effective treatment.
In 2012, over 1.1 million Mo Bros and Mo Sistas around the world got on board, raising GBP 88.2 million to date. We continue to recieve donations for several months following the campaign so these totals will be updated. At the end of Movember's financial year (which runs May 1 to April 30), independent accountants audit our financials.
Big steps have been taken towards changing attitudes and habits relating to men’s health around the world but there is still much to be done to catch up with the women’s health movement. Via the moustache, Movember aims to fulfil its vision of having an everlasting impact on the face of men’s health, by continuing to spark conversation and spread awareness of men’s health each year.