MovemBET your life

Author: Movember
The state of men’s health is in crisis – men are dying on average four years younger than women for largely preventable reasons. It’s a serious issue we need to throw a light on.

In order to raise awareness – as well as inspire a bit of healthy competition - the ‘MovemBET’ betting shop will open to the public from midday to 9pm on the 26th October, on Hanbury Street in East London. 
MovemBET is a bookies designed by the Movember Foundation to encourage men to think about and take action for their own long-term health, kick-starting a conversation about how to give all men a better chance at a happier, healthier, longer life. 

Head into the shop or download the slip here, and place a ‘MovemBET’ with a mate…

Owen Sharp, Movember Foundation CEO says: “Men are more likely to know the weekend’s sporting odds than the odds on their health, yet their health is facing a real crisis. Prostate cancer cases are set to double by 2030 and one man takes his own life every minute.

“With MovemBET, we’ve taken over a familiar lads environment and incorporated a hard-hitting message that gets men talking together about a subject that is normally off limits. In doing so we hope to get people taking action and ultimately signing up to take part in Movember to raise funds to help address the health crisis our fathers, brothers, uncles, partners and sons are facing.”
Whether a favourite footie shirt, coveted bike, golf clubs, or record collection, you can choose the items you’re willing to pledge, record them on your official MovemBET betting slip and then take the slip away as a reminder of your life-long pact. 
So, get some mates together and MovemBET on your lives today. And then to help all men live happier, healthier, longer lives sign up to make a month-long commitment to the men’s health movement here at