The main objective of the Movember campaign is to improve the state of men's health.  This is achieved primarily by raising the community's awareness of health issues affecting men, specifically prostate cancer, thereby encouraging earlier detection, intervention and more effective treatment of the disease.

Ultimately this investment is about reducing the number of preventable deaths from prostate cancer.

Listed below are the awareness outcomes generated by the 2007 Movember campaign.

Word of Mouth
Each of the 6,069 Mo Bros participating in Movember 2007 was a walking billboard promoting men's health. The growth of a new moustache compels each Mo Bro to explain their new look and why they are doing it to at least two people per day during the month of Movember. On average, each Mo Bro also sent an e-mail containing the key health messages to 12 people asking for sponsorship. This meant that more than 435,000 people received the Movember and men's health message directly from a participant which ultimately resulted in feedback like:

"I was growin a Mo and through Movember my father became aware of the need to be regularly tested for prostate cancer. He had the test, had prostate cancer, had the surgery and is recovering nicely. Funny what a moustache can do!" Stephan via email

Media Coverage
The 2007 UK campaign garnered a total media reach of 47,161,165 and received fantastic coverage in national and local broadcast, print, online and radio outlets including The London Paper, The Daily Mirror, The Times, Independent Magazine, Mail on Sunday, the Daily Express, The People, "Channel 5 News", "Anglia News Tonight", Capital's "Breakfast Show - Johnny Vaughn", Virgin Radio "Breakfast with Christian O'Connell", XFM "Breakfast Show with Alex Zane", www.yahoo.co.uk, www.BBC.co.uk, www.guardianunlimited.co.uk, www.FHM.com, www.crashnet.com among others.

Events
The aim of the end of Movember parties is to celebrate the journey each Mo Bro and Mo Sista has been on during Movember. It's also another opportunity for Movember to subtly spread the core health messaging to all those attendees.

In 2007, there was a Movember Gala Parte in London at the Room by The River. Over 1,600 Mo Bros and Mo Sistas celebrated their Movember journey at this event.

As not everyone is able to attend a Gala Party event, several Mo Town parties were created by supporters in cities across the country, from offices to rugby teams to universities. 

Website
The Movember website contains some key health messaging in a simple and engaging manner. During the 2007 campaign there were 1,043,753 unique visitors to the Movember website with an average visit time of 4 minutes and 28 seconds.