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Whilst the moustache is a constant, each year, Movember returns to centre stage with a new campaign theme. And in doing so, finds a different way to explore a new concept, look or thought through the eyes of a Mo. 

Movember 2010 is all about the modern gentleman. It’s been said, and Movember agrees, that a well maintained moustache is a symbol of the modern gentleman – a coat of arms on a man’s face if you like.  In Movember’s mind, a man who sports a Mo knows what it means to have a Mo, and he knows the responsibility it holds. What’s more, a man who grows a Mo knows what it’s like to have his very own piece of luxury, something every man deserves.

So this year, Movember is inviting all Mo Bros to grow their own piece of luxury. It’s hoped that 2010 will see a force of men stronger and more valiant than ever, stand side by side and united in their commitment to supporting men’s health, through the growth of a Mo.

Even after centuries of trying, becoming a modern gent is still something to which many men aspire. So, for those interested in learning more, Movember is offering out an arm of assistance. Anyone wanting to rediscover the art of gentlemanly behaviour for today, should sign up for Movember. Throughout the month, Movember will be offering wisdom and advise on how to behave like a gentleman when in comes to a number of occasions, including kerbside walking, sailing etiquette, motoring, denim, music, DIY and, of course, grooming.

To grow your own piece of luxury, please Register here.