Get Involved

Movember In The Community


Each year, local communities embrace the moustache and get on board with Movember.  Cities, counties and boroughs around the UK, the young, the old and everyone in between, can be seen doing their bit for men’s health. The levels and type of support vary from one community to another but the combined efforts play a vital role in helping achieve our vision of having an everlasting impact on the face of men’s health.




How to get involved:

Whether it’s your sports club, your restaurant or bar, your school or just a bunch of your mates, register your team and start recruiting team members to join you on your hairy adventure. There are many ways you can get involved, from throwing a launch event at your club, letting the media know about your Mo’s and spreading the word through social media and your community network, to holding a Mo Party to celebrate your efforts. Every moustache counts, so if you want to know more and get behind the Mo, call 020 7952 2060 or email info.uk@movember.com and speak to one of the Mo team.
 

EDINBURGH 10’s


Movember entered a team of Mo Bros into the Edinburgh 10's rugby tournament alongside an excellent line-up of charity rugby outfits, battling to become the ultimate Edinburgh 10s champions.
 
Now in its fourth year, the ten-a-side end-of-season event has become a firm fixture for many on the rugby calendar and Movember has been the charity of choice over the past few years. Mo Bros travel from all over the country to maul for men’s health. Edinburgh 10’s is fast becoming a summer pilgrimage for Mo Bros.
 

GALLERY OF MO


Our friends at twentysix, an award winning digital creative agency, brought back the innovative Gallery of Mo for 2012. The concept was simple; for every pound that you donated to Movember, a skilled artist would spend a minute working on a unique portrait for you based on a personal photo.
 
Over Movember, 174 artists created 599 portraits and raised an impressive £11,883, as well as boosting the profile of the campaign with their unique contribution to our donors. Mo Bros, Mo Sistas & even their pets were immortalised in a unique exhibition of Movember’s class of 2012.
 
Gallery of Mo also introduced a competition element with the grand prize of a personalised zombie portrait by Charlie Adlard, the comic book artist who illustrates the iconic 'Walking Dead' series. The winner also appeared as a character in one of his strips.

GOALS


The association with Goals Soccer Centres began in 2011 when their Sunderland branch staged a one-off Movember tournament. The concept of rolling out an offering to all 42 UK centres was then developed and executed during the 2012 campaign; this was supported by a creative designed by Goals in association with Movember. Recruitment was aided by promotion in 442 football magazine and by regional press worth an estimated £128,000 by the end of campaign.
 
Partner collaboration was offered by Gillette who provided entrants with a ‘welcome pack’ that included Gillette grooming products and Movember items.
 
Fundraising was a key part of the exercise and Goals kindly agreed to donate £15 of the £40 entrance fee charged for teams to Movember with the eventual sum of £10,632 handed over in December. Over 500 teams participated in the tournament.
 
A winning team from Chester’s Goals Centre was also chosen to represent the UK in the inaugural Movember Invitational Cup, beating a Danish team in Copenhagen. This year’s European element will see teams invited to take part in a tournament at the Gillette Corner Goals Centre in West London.
 
Goals’ Movember 2013 offering will also feature a ‘Veterans’ element.
 

SANDOWN PARK GENTLEMEN’S DAY


The horse racing community have supported Movember for a number of years and this event was an opportunity to celebrate the relationship. With budgetary support from long-term partner Shepherd Neame, we were able to add real value and colour to the day. This came in the shape of three co-branded races, prominent signage on fences and finish line and corporate hospitality for some of Movember’s key city fundraisers.  
 
In addition, Sandown painted a giant iconic Mo on the parade ring’s centre green and allowed male Movember staff to stage a ‘Mo Bro Derby’ dressed in Chariots of Fire-style attire, complete with tannoy commentary!
 
The collaboration was supported by some simple PR including a piece in the morning’s Racing Post and an interview on the previous evening’s At The Races digital TV channel. Key messages included a £5 entry discount for Mo Bros and Mo Sistas upon production of their registration page and an invitation to register for their respective media fundraising teams.
 
Movember also produced some specially branded ‘silks’ to present to the winning jockeys in the designated races and provided Gillette barbers on site as a touch point for race goers within their Surrey Halls area.  
 
The success of the event was best measured by a 1200 increase in attendance (on a rainy day) - including hundreds of Mo Bros - compared to the 2011 event and the desire of other racecourses to stage similar activity this year.

BOURNEMOUTH 7s


2013 saw Movember’s first outing at the Bournemouth 7s festival with 30,000 sports fans and festival goers from around Europe making their annual pilgrimage in search or rugby, netball, touch rugby, BMX and Dodge Ball. Movember were invited to enter the Dodge Ball competition and made it all the way to the final, making many friends along the way and activating a host of new and highly engaged Mo communities. We look forward to defending our runners-up title in 2014.
 

ROYAL IRISH GUARDS


Since its formation over 100 years ago, the Royal Irish Guards have had their fair share of moustache growers. In 2012, the regiment rolled back the years for men’s health, with the 1st Battalion Irish Guards of the Household Division supporting Movember in a big way. Over 250 of these highly visible Mo Bros raised huge amounts of awareness amongst the British Army and beyond. They also raised an impressive £1,645 with facial fuzz to match their grand 'bearskin' headgear.